Panama attracts tourists with shopping deals and Maroon 5
The shopping malls in Panama are preparing for their first discount weekend, which will take place from September 15 to 17 this year and are offering discounts of up to 70% on products, brands and technologies.
They are also linking the event to the presentation in Panama of the Maroon 5 group, so the travel packages that are being prepared include the event on September 12 and shopping.
The event organized by the new Panamanian Association of Shopping Malls (APACECOM) and sponsored by the Tourism Authority of Panama (ATP) and is the counter proposal to Black Friday that was being held in Panama in recent years, but was an adoption of The custom of the United States that takes place on the Friday after Thanksgiving.
In order to attract visitors, international campaigns and promotions will be carried out from June to September in markets such as Mexico, Argentina, Colombia, Brazil, Ecuador, Jamaica, Trinidad and Tobago, Costa Rica, Grenada and Barbados.
There will be 10 participating malls at the national level that are part of the association, which generate about 30 thousand direct jobs, and gather more than 3 thousand shopping malls, spread over more than one million square meters.
The Tourism Minister of Panama, Gustavo Him explained that shopping tourism has been one of the strongest and that they are resuming and working with a new offer and chose the date because it is a low season and with the initiative they expect to receive About 25 thousand tourists who generate about US $ 50 million to the Panamanian economy, including hotel rooms, food and shopping.
Avianca, Air Panama, Copa Airlines and Wingo are also investing to promote the event, as well as the MasterCard company, and the ATP, the latter providing around US $ 250,000, but all together would be an investment above the US $ 1 million.
According to Nadkyi Duque president of Apacecom among 25% of the sales of shopping malls are foreigners who come to the countries for tourism or work and use to make their purchases.
Duque, who also serves as director of the Albrook Mall said that this particular establishment receives an average of between 30 thousand to 40 thousand people per day and for the seasons of discounts are up to about 120 thousand, this in a single shopping mall . Since the association is recent, they do not yet have statistical data on the sector in general.